Sasha Huff, Founder, Elara Blue

Sasha Huff, Founder, Elara Blue

Elara Blue is a small batch apparel company based in Santa Monica, CA. We specialize in hand dyed, all natural Indigo garments, created at home by founder Sasha Huff. We also celebrate all things lovely and want to share our favorites with you.

Sasha was introduced to the beautiful alchemy of this natural plant dye at an all women's gathering, which changed the path of her life forever. After studying and practicing, she left her corporate job of nearly 10 years to pursue the dream of being a natural dyer. She launched Elara Blue in 2017 with the vision of sharing this amazing plant medicine with you through her handmade garments in addition to her small workshops hosted around the country. 

She makes each garment alone, in deep meditation at her home and is excited to adorn you in her one of a kind pieces. No garment is ever the same, and whichever you choose was clearly meant just for you.